Transfer-Appropriate Processing, Response Fluency, and the Mere Measurement Effect

Vol. XLIV (May 2007), 309–323 309 © 2007, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Chris Janiszewski is Jack Faricy Professor of Marketing, Warrington College of Business Administration, University of Florida (e-mail: [email protected]). Elise Chandon is Assistant Professor of Marketing, Pamplin College of Business, Virginia Polytechnic Institute and State University (e-mail: [email protected]). Both authors contributed equally to this work. The authors thank the two anonymous JMR reviewers, Dick Wittink, and Russ Winer for their helpful comments.